NAIROBI – A stark majority of Kenyans are approaching the Christmas and New Year holidays with austerity, as persistent economic struggles force a fundamental shift in how the nation marks its festive season. A new survey by Infotrak Research & Consulting reveals that 55% of respondents will not celebrate this year, pointing to a continued strain on household finances.
The Financial Barrier to Festivity
The data shows a marginal improvement from 2024, when 60% said they would not celebrate. However, for those opting out this year, the reason is overwhelmingly clear: a lack of funds. Among this group, a commanding 78% cited an inability to afford holiday expenses as the primary reason.
“Despite the small rise in positive responses, financial challenges remain the main reason many households are unable to participate fully in festivities,” the Infotrak survey concluded.
Other reasons included a lack of interest (16%) and having to work through the holidays (11%).
Regional and Generational Divides
The survey uncovered significant regional disparities in celebratory plans. Western Kenya emerged as the most affected region, with 68% of residents stating they will not celebrate. In contrast, Nyanza region was the most optimistic, with 52% planning to mark the season.
Age also played a critical role. Kenyans in the 46–55 age bracket, who often bear heavier financial responsibilities, were the most likely to forgo celebrations. Conversely, younger adults aged 18–26 displayed a more positive outlook and were the most likely demographic to celebrate.
A Shift Towards Modest, Family-Centric Observance
For the 45% of Kenyans who plan to celebrate, the focus has narrowed to simpler, more intimate gatherings. The most common planned activity is spending time with family (53%), followed by attending church or prayer meetings (31%).
This represents a notable decline from 2024, when 63% planned family time, indicating that economic constraints are steadily reshaping long-held traditions. Other planned activities, such as meeting friends (20%) or travelling (11%), were cited by smaller segments of respondents.
Redefining Celebration in a Tight Economy
The Infotrak survey paints a clear picture of an economy that continues to dictate social and cultural norms. The significant portion of the population opting out of festivities, coupled with the scaling back of plans among those who are celebrating, underscores the profound impact of financial pressure on Kenyan society. As the year ends, the data suggests the festive spirit is being redefined by necessity, prioritizing essential family connection over expenditure.
